Web Marketing
Summary
With this short course you will gain an understanding of how web marketing works at a micro level, through observing and learning how you are marketed to. Learn how to avoid predatory marketing ploys online and in person. Enhance your understanding of how you are persuaded, and how you can influence / are influenced when using the Web.
Additionally, this course will help you develop your web marketing knowledge and capability. Develop customer loyalty, interaction and expand your customer base.
Who should attend?
You should attend if you want to learn on how to be able to pick up on the most recent developments and technological advancements and use them. People who work in social media frequently need to be available 24/7 for social media updates, therefore they must be flexible with their schedules. To properly complete your assignment, you will be taught how to use both creative and analytical talents.
Topics:
- Introduction to Search Engine Optimisation and Web Analytics
- Responsive Web Design
- Simple Call to Actions
- Single Page Apps and Hero
- Marketing tools (Mailchimp)
- How to Optimise Your Website in Search Engines
- Google Analytics for Marketing
- Social Media integrations
There are no more scheduled dates for this course. If you are interested in it or have any other questions, please get in touch via email: advancingdigital@shu.ac.uk