Applied Business Intelligence
This course will give you an understanding of principles behind managing data in a smarter way. The analytics and strategies you gain from gathered information will improve strategies and optimisations when making key business decisions. Additionally, use your data sources to inform your business decisions. Learn how to visualise your data, gain insights, inform and convince.
Pre-Requisites:
Beginner
- Has basic understanding of what business intelligence is e.g. data management and querying to benefit target market and show trends within data
Intermediate
- Has experience querying data (any level e.g. exports / reports etc) and drilling into patterns
- Knows basic practices e.g. drill down, drill across (data warehousing and mining at high level)
Who should attend?
You should attend if you want to learn how to assist businesses in making more data-driven choices, business intelligence integrates business analytics, data mining, data visualization, data tools and infrastructure, and best practices.
Topics:
- Data mining techniques
- R Programming
- Decisions Trees
- Customer Retention
- Fraud Detection
- Business Intelligence Applications
Contact Us
Should you have any questions about taking this course, please get in touch via email: advancingdigital@shu.ac.uk